Images and Text: Creating a Happy Marriage

image and text

You must have seen inspirational quotes, funny memes or business cards on various social networks, websites and online ads. What do you think these things have in common?

Yes, you are right. All these things use a combination of text and image. Whenever we talk about graphic designs, combination of text with an image is considered most important. 

Writing text on an image appears to be very easy but it’s difficult to get it right than you might expect. You don’t have to fret about it, with the tips and tricks discussed in this article, you can create and design almost any combination of text and image. 

The criteria for planning the combination of text and image are given below:-

#1: Use a Catchy Tagline along with an image

Every image and text graphic you create is an opportunity to show and tell the meaning of your tagline.

For example, red bull has an attractive tagline-“Gives You Wings”. It gives you a good idea of what they’re going for. But when the company uses photos to reinforce the written tagline, it becomes real and exciting.

Image result for red bull gives you wings

That excitement helps them maintain their market share lead. Red Bull’s brand tagline wouldn’t be the same without visual content. As per analytics, photos account for only 5% of Red Bull’s social media updates but is responsible for 90% of their engagement on Twitter and Facebook.

#2: Make Your Infographics Unique

As compared to text only posts, Infographics generate 120-180% more engagement. But to get the best results the infographic must be unique and easy to understand. 

Let’s dig deeper into this with the help of an example. Recently, Intel launched an educational campaign to inform users what they should and shouldn’t share online. 

intel twitter image

Instead of creating an infographic in a conventional way using icons, stats or graphs, Intel used a combination of text and picture to communicate their message. This helped in boosting their overall social engagement with users. 

#3: Make Your Illustration Relatable

It’s very important that you add a human touch to your illustration irrespective of what your business type is.

Even if your niche is serious, you can add a little humor in your graphic to engage your consumers. H&R Block is a tax preparation company and by sharing fun illustrations and jokes, they have managed to score 380,000 fans on Facebook.  

hr block facebook image

They have an average of over 500 engagements per post which is a great achievement for a industry majority of us aren’t usually excited to talk about. 

#4: Let Users Know What You’re Selling

At the end of the day, you are creating text and image combinations to sell your products or services. Therefore, don’t miss any opportunity to do the same. 

Show consumers what you are offering and why should they buy it from you. For example, a new outlet in New Orleans offering magnificent local fashion and cuisine decided to use a combination of text and image to drive their sales.

New Orleans offering magnificent local fashion

They used image and descriptions of unique food and products, were able to get instant response from the users. Their number of followers got doubled and engagement increased manifold. 

#5: Create Text Overlays to Connect with Customers

Combine text with images in such a manner that both your product and your customers’ sentiment match.  

Green Mountain coffee believes in this philosophy. One of their posts text- “Coffee helps me become the morning person I am not” is paired with an image of blank page and pen. 

green mountain coffee instagram image

It means that you can’t get much work done before you have coffee in the morning. This post is relatable and engaging from the point of view of users. 

Text and image used together are a force to be reckoned with. It decides whether your post will be lost in the crowd or will be able to engage consumers.   

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